While I’m well-versed in tech and business, I’m new to entrepreneurship and facing the same challenges as many small business owners.
Last week, instead of writing a new article, I spent my time analyzing, brainstorming, and testing new strategies to get more leads and conversions. In the spirit of openness, I’m sharing the improvements I’ve made in the hopes others can learn from my initial missteps.
I started with more tools: a survey for visitor engagement, made sign ups more prominent, and added more personality to my profile. Unfortunately, none of these tactics had a material impact.
Then I channeled Simon Sinek’s “Start With Why”. I worked to articulate why I was in business. Why I think helping small businesses is a worthy cause. This exercise not only helped me refine Tech Behind The Scene’s mission, but it reinforced to myself why I felt compelled to start now, rather than wait until I was “more ready”.
I updated the About page on the site to restate the mission. But I already knew putting words on the page was not the crucial next step. It was changing the message and information flow to align with the mission.
I put myself in my audiences’ shoes: who are they, what are their jobs-to-be-done, and what alternatives are they using today. In looking at my initial homepage, none of the messaging spoke to this. It leapt right into tools and solutions.
So I did the following:
In the day that these changes have been live, I have gained a new lead and seen improved website engagement. More time and data points will confirm if this upward trend continues, and/or if I need to continue testing more ideas. Welcome to a new week!