If you're a small business owner, you likely have:
Set priorities based on data
First, look at your website analytics. I like Google Analytics: it's free and information-rich. Comparing the data to your expectations/goals should highlight what efforts to prioritize first. Specific analytics to review:
Below are common issues, along with action plans that address each.
Need more New Visitors?
Need more Existing Visitors?
Low Average Session Duration and/or High Bounce Rates?
Please let me know if this was helpful. Note: in an upcoming blog post, I will separately address e-commerce analytics and action plans.