“If you build it, they will come” has been debunked many times over. Instead, here are 5 steps to get moving on your great app idea.
STEP 1: Get specific on your target audience and what exactly you are solving for them. Jump right to the point of why they would shell out money to buy your product or service. Generally the reason is:
STEP 2: Identify a minimum of 20 real companies or 50 real people within your target audience. Research these companies/people to validate they see the same opportunity and value as you. Research methods may include:
STEP 3: Based on your research, identify what are your product’s must-have needs and features. This should pair functionality needs and lifestyle reasons to reinforce why it is important. For example:
STEP 4: Identify how you will service your customers. This not only helps you see around corners, it also adds credibility to your marketing and sales pitches. Specifically, you should articulate:
STEP 5: Create a demo app. A demo app is cost-effective way to field test your idea with prospect customers. A demo app differs from a production app in a number of ways:
My holiday wish is for at least 10 people to benefit from this blog post - all the way to closing their first deals! Please share if you feedback. Thank you.