Get the Word Out.
Move beyond your inner circle
Harness your inner circle's word of mouth. With Social Media, you can easily tap into your friends' friends' friends' friends....
Tips from friends: don't bite off more channels than you can chew. Put thought into maximizing each channel based on its format and maintain a regular posting schedule.
Paper Marketing Materials
Business cards, flyers, mailers, and other paper marketing materials are effective ways to get the word out to physical audiences within your community. Use Vistaprint or another online design and print service to get professional, matching cards and swag. Having high quality photo and document creation software like Adobe Photoshop, Illustrator, and InDesign is also useful.
Google and Yelp Listings
In addition, list your business on Google, Yelp, and other service search platforms that are popular with your audience.
Many people start their purchase journey online in a search window, so having a professional, discoverable website is important. Easy-to-use website builders including Weebly, Wix, and SquareSpace (or Shopify for e-Commerce) offer customizable templates, so you don't need coding skills. Plus, the majority of templates are mobile-friendly.
Is mobile-friendly a must? Yes! Google's search rankings are based on the mobile version of websites. They also built a tool so folks could assess their sites.
Why create your website early? It takes time for search engines to crawl and rank new websites. The sooner your site is published, the sooner your site will start appearing in search results. You can also run the first version of your site through an SEO assessment tool like Seorch to identify areas for opportunities post-launch.