Promote something new.
Elements of Multi-Channel Digital Marketing
A landing page is a page on your site that is dedicated to a specific campaign. When you send outreach campaigns over email or social media, the campaigns will link directly to the landing page.
Landing pages typically have a mix of information and calls-to-action. You may also link the landing page to your website home page or navigation for special events and promotions. Website builders such as Weebly make it easy to add new pages for this purpose.
Much like launching your website, you will want to equip your landing page with analytics so you can closely monitor engagement and conversions. You can setup custom tags and goals in Google Analytics to help you track results.
You may need multiple landing pages per campaign - for example: registered vs. non-registered users.
Promotion should occur on all active channels, multiple times per channel. Stay organized by creating a schedule where you list the channel, date, call-to-action, landing page and creative/copy. Tailor the messaging style to each channel and monitor engagement using analytics.
Sign Up Forms
Sign up forms are an easy way to track interest and registrations. Create separate lists for each campaign to keep the communications clear and on-point. You can also connect forms directly to payment processors and/or an event management system like EventBrite if you require a registration fee.